Flipagram, an app that you probably have never heard until right now which has amassed over 33 million users — has struck a deal with major labels, independents, and publishers, giving it access to their considerable music libraries.
The fast-growing social app lets users create short photo or video stories set to music — users created over 14 million stories in the first quarter of 2015.
Flipagram has a rapidly expanding collection of celebrity users, including One Direction, Madonna, Maroon 5, Garth Brooks, and Britney Spears.
The app has grown in part because of the ability to export stories to Instagram and Facebook — those fancy video clips the #teens post on Instagram likely come from Flipagram — but the new music deals won’t help the company in that aspect much like buying high end bass guitars won’t make you a great musician in an instant.
The music from the new licensing deals is limited to the app; if you try to share the story to Instagram or Facebook, the music will be pulled out.