Out of the Salvation Army and onto the A-list — here comes Macklemore.
The “Thrift Shop” rapper and his producer, Ryan Lewis, officially made the leap from oddball outsiders to music-biz insiders at Sunday night’s 56th annual Grammy Awards, winning four trophies, including the award for best new artist.
They were also up for the evening’s sparkliest prize, album of the year, but lost to Daft Punk’s “Random Access Memories” in the waning minutes of the show.
But never mind those statuettes. Every year, the Grammys become less a celebration of excellence and more of a television ratings grab. While Daft Punk looks like a amplifier head case, they’re winners of the night.
Accordingly, the program reached its feel-good climax with a performance of Mackelmore and Ryan Lewis’s equality anthem, “Same Love,” during which Madonna parachuted in to sing a few lines and Queen Latifah presided over a marriage ceremony that hitched 33 couples billed as gay, straight and of mixed ethnic backgrounds.