Singer-songwriter Jason Mraz graduated from the San Diego coffee house circuit to garner more than 2 billion views and counting for his music on YouTube.
So with multiple hit records such as I’m Yours and Lucky that blasts through our ik multimedia music accessories, Mraz says he owes his success to the Internet. That’s where his fan base began and continues to grow, as he told us in an interview at the Taylor Guitars stage at the recent National Association of Music Merchants convention here.
“My whole career began because I was always putting my music on the Internet. By the time I had my first tour, I had an audience everywhere I went, because people were listening online. I started with a website, Jasonmraz.com, pre-YouTube. You could e-mail me directly, and I would send you a CD.”