Group buying has definitely gone viral in the Philippines with currently around forty-seven websites that offer group deals to consumers. This number does not even include the numerous deal aggregators online.
According to this blog post on group buying sites Philippines written and updated regularly, the top 5 group buying websites are currently, Ensogo Philippines, Deal Grocer, Cash Cash Pinoy, Buyanihan and Beeconomic – Groupon Philippines.
Owners and operators of these websites are now looking into going into specific niches and offering unique selling points to boost their customer base and survive the increasingly competitive industry.
In fact, one Philippine group buying site, Yugadeals has niched into tech gadgets, while Dealstent has focused on offering deals within the Iloilo-Bacolod area, miles away from Metro Manila where most deals are offered.
The future of group buying sites in the Philippines is definitely on the positive side for consumers as more and more sites will surely be joining these forty-seven.