Spotify Reaches 30 Million Landmark

They were cool before it was cool to stream music. So get your Bongos out and celebrate as Spotify reaches 30 million subscribers while beating foes like Apple Music and Tidal.

Despite facing a number of increasingly viable competitors, Spotify is still growing. The leader in on-demand music streaming announced Monday that it had passed 30 million paying subscribers, via a tweet from CEO Daniel Ek.

Spotify passed the 20-million subscriber mark back in June, meaning it’s notched 10 million new paying customers in nine months. Apple Music, which launched in June, reached 11 million subscribers in January, indicating that the two services have been neck-and-neck in growth over the that time period.

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